2010年11月15日星期一

Sports brand war real Madrid's shirt or will change xing Nike

[nike air max clothing network] using only one month will European player this summer transfer market rampaged through after real Madrid croc and open toothy maw sight the next group of prey, the goal is not a pitch but before desk. Beijing time on July 4th afternoon Spanish media reported that real Madrid President perez shirt sponsors adidas to officially proposed sponsorship money doubled in the requirements and threatened if the person don't promise, will real Madrid's shirt sponsorship right to its biggest sub-license rival Nike shoes.

According to the latest news, le monde newspaper top after real Madrid signing kaka, cristiano ronaldo, arbi Creole, this yzma after this summer, has spent as much as 2.09 billion euro transfer fee, now still actively functioning including Liverpool alonso and arbeloa, bayern Munich's franck ribery, valencia's silva, several negotiations, if can achieve that goal, then real Madrid two months will spend a record 3 billion euros.air max ltd

So too recklessly spend results not only is super luxury the merengues II of rapid forming, also give club brought huge economic burden. Not only is even record-breaking terrorist over-inflating transfer fees, that will also pay same whose startling originality wages. Therefore perez to sponsors lifted the butcher's knife it should be no surprise that.

Reports in Spain suggest that, real Madrid President has asked high-level meetings with adidas as soon as possible, the two sides will real Madrid's shirt sponsorship contract negotiations. New contract deadline will extend until 2012, and real Madrid for very straightforward: sponsorship from doubling every year 3000 million euros to 60 million euros.

Currently perez holds two big negotiations ace, first is have kaka and cristiano ronaldo this two in the world the most advertising value star, real Madrid will no doubt is the next few years most attract the attention of the world team. Secondly, if adidas refused to yield also unimportant, cristiano ronaldo's personal sponsors Nike will certainly can't wait to replace its biggest competitor position.

Besides, real Madrid Lord adidas outside sponsors include Coca-Cola, audi, B - win, Spain telecommunication etc, can be expected soon they will receive notice from Madrid to rise in price. According to le monde newspaper estimation, real Madrid currently earning, about 4 million euros, of which come from each sponsor about 1.3 billion euros. And perez's goal is at least will ascend to 5 club income million euro.air max 95

Allegedly perez's general manager for adidas in contact HaiNa when only say a reason, "we are now the world's best team," real Madrid big alligator apparently did not want to give each other leave any bargaining leeway. And poor adidas will get into a many-horned dilemma, has suffered from economic crisis hit the German company wanted to in this year's contract talks proposed in reducing sponsorship requirements, but now the initiative completely manipulated by real Madrid hands, if they are not willing to swallow this commemorative wrapped sugar-coated hooks of gold just sit back the biggest rival Nike robbed football most attractive a piece of cake.

2010年11月11日星期四

2010NBA all-star war boots forces division

This year's all-star squad list contains many deliberate place. The west, Nash finally beyond tmac, literally take the substitutes' bench bus, To the east, iverson has experienced after retirement storm, still ability pressure numerous Cenozoic star, conquers a starting place, 24 bits all-star center, there are 7 position is the first selected career... These figures and the issues that let a person feel this year's all-star scale and how much different. For shoes lovers, the all star war boots brand spokesmen strength division, also is a very interesting topics. 24 bits all-star four from adidas, five from jordans next, an reebok, other 14 all's Nike's signing star.

The force is divided very will tell. In today's NBA, obviously Nike and adidas a single large (including reebok AND1 etc) and other small brand segmentation remaining cake. Contains Jordan team inside, Nike's endorsement star occupied 2010 all-stars 24 mat 19 of the table, native American forces strong is obvious.

Adidas since for its star after series of zero at the launch TS Olympic sponsor xuan period, but the two big move, not only let adidas in performance further upward, instead of making the brand by many constraints. Cancel the signature shoe after series, Tracy, garnett, Duncan with Chauncey billups, such people down to josh Smith etc second-class star equal identity, this would certainly make these star fans psychological subject to a certain degree of "shame", its sales decline naturally also in reason.

Reinspection to Nike, summarized the twentieth century in early 21st century signature shoe flood and negative consequences of experience, began to draw the lesson. The push for kobe Bryant, lebron James two big shoes series of outside, signature signature shoe spokesperson choice very carefully. In recent years, only for Kevin durant one released a signature shoe. Jordan Brand continue to adhere to the high-end course, its spokesperson maintained alliance first-class exposure rate, wade join is to let jordans next spirits, plus the Jordan to Gerald Wallace himself "QinBing" support, the all-star war boots proportion among occupied a record five seats natural in reason, in a regional Brand identity with adidas (including the reebok) out, it is to let Nike satisfiedly extremely.

The following is the all-star speak of strength, as well as all the division collect all-star likely in 2010 all-star contest on equipment prediction. (for reference only)

Nike star: 14

1. Kobe Bryant Nike complex modulation Zoom Kobe V

2. LeBron James Nike Air Max LeBron VII

3. Amare stoudemire Nike, Hyperize or Nike Skyposite

4. Deron Williams: Nike complex modulation Zoom Flin 'N

5. Brandon Roy: Nike Air Max Rise Supreme

6. Dirk nowitzki Nike Hyperize

7. Zack · orchid Randolph Nike Air Max Rise Supreme

8. Pau gasol Nike Hyperize

9. Kevin durant Nike KD2

10. Pull Jane rajon rondo Nike Hyperdunk Low or Nike Skyposite

11. Paul Pierce NIKE Air Max P2 or Sharkley NIKE complex modulation Zoom

12. Chris bosh Nike Huarache 2010

13. Al horford Nike Air Max Rise Supreme

14. Steve Nash Nike Hyperize Low or Nike Cradle crazy

Jordans next star: five

15. Chris Paul: Air jordans CP. 3 III

16. DeHuaiEn · wade: Air jordans 2010

17. Joe Johnson: Air jordans 2010 or other

18. Gerald Wallace: Air jordans 2010 or other

19. Carmelo Anthony: Air jordans Melo M6

Adidas star: four

20. Tim Duncan: adidas TS Supernatural Commander

21. Kevin garnett: adidas TS Supernatural Commander

22. Dwight Howard: adidas TS Supernatural Commander

23. Derek Ross: adidas TS've Supernatural

The reebok star: 1

24. Allen iverson: Reebok Answer XIII