Chinese sports shoes brand "running rodeos" era

China's cities and even some developed the municipal-scale county and county-

level street often appear similar scene, DC Hatsin business street, li ning or anta, or

other sport brand stores occupying area with the highest number of visitors, less

than 100 metres may have two or more identical brand sporting goods store.

Over the past 10 years, is relying on large storekeepers strategy, domestic

sports brand in domestic two &three-tire following cities not only has survived,

and bigger and bigger, it is quite "rural surround city" imposing manner, li ning

income scale is in 2009, transcend transnational sports products giant adidas,

sit on China sporting goods market second position, and the strength of the

eldest brother Nike than hard also points; ' But after domestic sports articles

pomp enterprise in small cities ofNFL Hats the "golden era" also gradually destination.

A senior personage thinks garment industry, after China sports brand numbered,

now of the movement, the enterprise brand countless listed already walks

everywhere, a begin to integrate era.

Sporting goods market observers MaGang think, over the past five years is China

sporting goods industry best of five years, few of years, li ning and anta's

growth performance strongly and behind them a follower of China's movements,

step, 361 degrees, horse grams, performance it is dazzing, 2009, li ning, anta,

China trends, special paces, 361 degrees, horse grams, and other enterprises,

performance add up to close to 300 billion sales of more than 600 billion, about

the retailing scale is about MLB Hats five years ago, the sports goods consumption scale

throughout the country, a short several times over five years, China sporting

goods industry present explosive growth characteristics.

Two &three-tire following cities store number is increased in sports is the brand

growth performance of "ace" one. In 2004, li ning firms listing in Hong Kong,

where the turnover of 18.8 billion yuan, and the number of shops 2887 house,

2009, li ning company income reached 83.9 billion yuan, li ning brand shop

quadrupled to 7249 home. Anta 2007 listed in Hong Kong, that year turnover 31.8

million yuan RMB, the number of stores 4716 house, 2009, anta turnover increased

to 58.7 million yuan RMB, the store increase the quantity to 6591 home.