China's fashion capital

"Special" identity

"Beijing is the capital of China, the capital's appeal is any city are irreplaceable, including international influence." White-collar chairman MiaoHongBing very clearly summarized build Beijing "fashionable" natural advantages, and he for "capital of China" understanding, is not only an appellation, here include culture, imposing manner and international fame, is hammered and unique.

There is a layer MiaoHongBing words mean more worth thinking: Paris is universally recognized the fashionable popularity vane, does not represent Paris no other industry, and can only say "please" vogue most easily in all over the world, also the most suitable city as a most beautiful that business CARDS. Beijing has the same natural conditions and "identity", so the city and even the whole country's "sell", fashion is the best channel.

City temperament

This is not only special "status" bring Beijing mission, and the city, entrusts with the profound history culture breath, and the era conferring quickly international information, more important is, as of the country are, Beijing has a more macro city temperament, atmosphere and open artistic atmosphere, and other cities is not comprehensive fashion resources.

"Macro" this word of Beijing city characteristics are the best explanation, is also a lot "friso" vogue entrepreneurs are deeply impressed by the city from the temperament is temperamental, Beijing native brand's impression can also product out, many famous brands imbued with a shares inherent atmospheric field, cooperating with majestic atmosphere and macro standpoint of cultivation and the foil was related.

Capital culture

To contain deep cultural city, already did not need to here for essay describes, can build the kingdom in Beijing is determined to fashion brands, the first point is make brand with unique cultural city resonate, for the brand with continuous creative inspiration, this also is the brand the most closely cooperating with the link between.

So, someone was summarized, throughout China fashion brand, the great river north and south are rich and colorful, but there is a kind of fashion category is simply the best conceived in Beijing, this kind of fashion is called "Chinese style" apparel.

Perhaps this view has some arbitrary, but Beijing Chinese clothing brand reputation in domestic indeed advisable.

"This is a city bring us nutrients, profound city culture and Chinese style clothing contains culture has the same of blood, and the Beijing as an international metropolis, also can let us put Chinese style clothing to the most carefree and open form through 'fashion" to express them." Vanquish a qipao chairman WangJinQiao said.

field

Industry association, media,New Era Hats fashion photographer, modelling makeup, outstanding fashion playwright-director, excellent fashion models, etc., which is closely related with the fashion industry one cannot "supplementary resources", which city most centralized?

Several visited by entrepreneurs common answer: no doubt, Beijing.

"Fashion fields concerned, Beijing field really and other cities were different." Two years ago, in Chinese and a little famous fashion brands lan-ke will operation center from dalian moved to Beijing, birthplace ZhouYan chairman in chatted "performers", said: "the media resources, business channels and human resource and so on, Beijing is relatively more developed, of course also lan-ke 'performers' one reason."

ZhouYan very gratified, 2 years time makes originally very individualize and culture breath, have more of the atmospheric lan-ke thinking mode and the brand strategy of macro. In her words: able to stand in a higher place for brand building scientific three-dimensional structure, namely from previously a single product sales gradually to the macroscopic strategic brand operation across, it all, Baseball Capsis undoubtedly Beijing into wealth.

"It is not complete, Beijing is the political and cultural center of China, with its advanced communications and transportation, throughout cities of a variety of consumer place, theatres, museums, art and other cultural hall, of course, and performing entertainers developed, these are to build Beijing" fashionable "prerequisites." Hao sand group deputy general manager PengDan rong said.

Build "fashionable", the brand will benefit...

Platform high impact

If Beijing into a world of China stands fashionable, body part of fashionable brand would be the biggest beneficiaries, this is a brand of entrepreneurs consensus.

"The most obvious advantage MLB Hats of fashion information will be more concentrate more quickly gain, all brands of fashionable platform will be more extensive, including media exposure rate, international influence, the market leading force, etc., can be in a higher platform be more big harvest." MiaoHongBing said.

For high-end fashion brands, be recognized international "fashionable" is indeed a better display stage, whether Paris or London, New York, milan, these cities become the international fashion capital is one of the common: are the high-end fashion brand for national flags and spread vane the world was honored, meanwhile, fashionable also for these high-end brand provide rich nutrients and continuous resources.

So, with Beijing to build "fashionable", industry leading establish belong to China brand flags, lay the "China fashion" influence in the world, is an indispensable measure.

"Fashionable" for Chinese style clothing brand development, WangJinQiao concise answer is that: "if Chinese style clothing can borrow" fashionable "dongfeng, we can surely be given more fresh blood, then, Chinese style clothing will truly as the Oriental culture and fashionable element combines, likely to be part of the international fashion."